In this post, Pierre Far (@pierrefar) explains how to kick start a community using Twitter. Pierre recently launched a URL shortening service with analytics called Cligs (@cligs), and used Twitter to build a community around the service. Here are his notes from this experience.
Whether you’re a startup or an established company, your customers are probably on Twitter. And whether you like it or not, they’re going to complain and praise your company and products on Twitter. Let that sink in a for a second: they’re going to complain and praise your company and products in a very public forum. There is no escaping that your reputation can be, rightly or wrongly, negatively or positively affected because of a handful of tweets.
But I’m not here to scare you into creating a Twitter profile. What I’d like to do is tell you how wonderful an opportunity this is to engage with the Twitter community, in public, and win the hearts of this community.